We use content identification to help identify abuse of our system. We do not submit or use this information for
any other purpose. There is thus no advantage or disadvantage of content matching on Productiontrax — it is there for informational
purposes for you (to see how some content ID programs might identify your music) and for us (to identify patterns of copyright
infringement on certain users’ accounts).
It is important to understand that there are multiple content identification systems out there. Productiontrax.com Content Identification is not the same thing as YouTube Content ID. YouTube uses a proprietary system developed in-house, while other sites use identification products developed by other companies. Productiontrax uses one of these third parties that has a reliable set of data points. That said, because of differences in data sources and the amount of information available, you will see variation between different content identification systems.
An incorrect but strong match could indicate that your music is being recognized by content matching systems as belonging to someone else. This means that someone could be attempting to pass your song as their own. This means that someone else could be receiving licensing revenue from other sites, ad-share revenue, etc. without getting permission from you. That’s bad. However, take this with a grain of salt: the track may have been licensed for their use, could be part of an agreement you have elsewhere, or it could simply be incorrectly identified. We examine all strong matches of audio that list meta data that does not match what is submitted, and in some cases ask for proof of ownership (i.e. license agreements, copies of logic or pro-tools sessions, etc) to identify the proper owner. Submitting this information simply clears it for sale in our system so that we can uphold warranties and representations provided on our end of the end-user license agreement, but won’t change how it appears on other content identification systems because we do not control the actual data.
A weak match simply means that the uploaded song matches a few audio data points, but is probably not enough to make a full identification of the track. We generally ignore weak matches. No match simply means that there was no available data from which to identify the piece of music uploaded.
Keep in mind that some companies “pretend” to be the exclusive licensor / copyright owner of any music they list in YouTube’s Content ID system, and could be collecting royalties and ad revenue on your behalf, or without your knowledge. This creates two issues: 1) our customers may run into problems using properly licensed material on their own YouTube videos; and 2) you may not be getting your fair share of ad revenues from these ad revenue share agreements. If any of our customers runs into a copyright claim on YouTube from a third party, we will get in touch with you to tell that third party to release the claim.